Braintree 2-Factor Authentication
In response to security breaches within Braintree, my team was tasked with enabling merchants to make two-factor authentication (2FA) mandated for all of their secondary users. This change was designated a PX project and completion of design was expected within one week.
Working closely with the team—which included product managers, a designer, a lawyer, a compliance officer, and several engineers—we created an intuitive experience that enabled the admin to mandate 2-factor authentication for all their secondary users. We also made adoption of 2FA simpler for users, creating a simplified and elegant experience while bringing the importance of 2FA and its added security to the forefront. All told, the 2FA project went live in less than two weeks.
​​
The results were quick and exceeded all expectations:
​​
Previously, only about 3% of Braintree users had adopted 2FA for added security.
​
Converted users: 82.44%
Avg. Daily Conversion: 39.91%
Ramped up to 100% globally for all Braintree users
90.6% of active users enabled 2FA
For reference, over 13,000 businesses in 45 countries use Braintree
